Fundraise Up
Marketing Advisor
Enterprise marketing and demand generation transformation.
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Challenge
Breaking into the enterprise and revamping paid ad strategy.
Fundraise Up is a technology company unlocking the world’s generosity potential by optimizing the way people give. Fundraise Up is the partner of choice for UNICEF USA, The Salvation Army UK, American Heart Association, and 3,000+ other impactful organizations across the globe.
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Results
$xx,xxx in new MRR & 30% lift in paid social engagement
At Fundraise Up, I supported the marketing team in the areas of enterprise marketing and demand generation. I transformed the paid media strategy across paid social, leading to an 80%+ target account engagement rate, increased CTR, decreased CPC. I also ran point on the company's Earth Day 2025 go-to-market motion, collaborating across design, sales, web, partner and content teams - resulting in $xx,xxx in new MRR.
