integrate.ai
Director of Marketing
0->1 Marketing Program Build Driving 6-Figure ARR
Challenge
Launch challenger brand and disrupt legacy market.
integrate.ai is a data collaboration platform for enterprise insurance providers and their data providers. Going head-to-head with the likes of Databricks & Snowflake, I was responsible for supporting all product launches and marketing activities.
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Results
$XXX,XXX in new ARR from marketing programs.
Implemented and managed GTM technology stack (Apollo, Zoom Webinars, Clearbit, Hubspot, LinkedIn Ads, Google Ads, Webflow). Managed $1 million+ annual budget across SEM, Paid Social, Events, and Branding. Defined target ICP and managed all product launches, achieving a target account engagement rate of 85%. Rebuilt website and all sales enablement materials.
