Irwin (acquired by Factset)
Founding Marketer
Built Marketing Foundation Driving Seed-to-Series A Growth.
Challenge
Bringing CRM Product to Market in 'Old-School' Industry.
Joining a team of 10 full-time employees, I was the first marketing hire where I was responsible for handling all aspects of marketing at the company. Irwin is a CRM for investor relations teams, and we needed to win market share against established legacy providers.
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Results
31% of new ARR and growth from Seed to Series A.
Implemented robust GTM strategy leveraging SEM, Paid Social, and Cold Outbound, contributing to 31% of new ARR during my tenure. Exceeded all quarterly revenue targets and delivered an average ROAS of 376%. Managed team of two marketers and seveeral BDRs.
